Urban Curve

Latest ad concept for Models of Diversity promoting Models of Colour using one of the images shot at The Rag Factory, Off Brick Lane two weeks ago. Concept and copywriting courtesy of Urban Curve, image by James Alexander Lyon.

A full list of credits are below.

Models: Roberta Whitney & Cleopatra Wood
Designer: David Ross
Hair: Fiona Chaffey HairStylist
Makeup: Melanie Lindsey
Stylist: Gwendoline M GM
Photographer: James Alexander Lyon
Producer: Angel Sinclair

On Wednesday the 6th of February Fleur Pellerin, the French Minister for E-commerce in France, received one of my pictures from Pixopolitan in Paris. She use to work at the UN in New York ad few years ago, so my picture of The Empire State Building and Lower Manhattan taken from The Top of The Rock seemed like the perfect souvenir.

She is apparently going to hang it in here office and will send a picture shortly.

Here is the picture in question.

Feature Film – Troopers

Just recently finished the first stage of a CMS web site for a film production company Silver BUckle Production. The brief was to make a flexible web site which was search engine and user friendly allowing non technical staff the ability to update and expand the site as and when they had updates along the development cycle of the film.

You can visit the site HERE

Home Page for Target Travel’s new web site

Target Travel’s new web site is already being used as a useful resource by its clients. With the 100+ pages and wealth of information their new site integrates social media, live data feeds and a simple-to-use News Section to keep maintenance to a minimum and to exploit the full potential of the search engines.

Built in to the back end of the site is comprehensive SEO plug-ins, a twitter consul, automatic site map generation and transmission along with several automated routines that keep the news items that are published on the site out onto the social networks.

We’ve built into the site many flexible options that can be switched on once the client is confident with the user interface and makes regular submissions. There is a built in hierarchy so that other users can help submit content without the worry of messing up the key features or deleting by accident.

You can visit Target Travel’s new site by clicking HERE

Disabled Poster – The Eye Holborn

Went to see and photograph the Models of Diversity billboard last night in Holborn. I have to say I was taken aback. It hadn’t really sunk in till I say it up there in all it’s glory. A special thanks to Grant at Outdoor Plus for letting us have the space until Sunday. If you are in London over the weekend please go and have a look its 1 minute’s walk from Holborn Tube Station….you won’t be disappointed!

Models of Diversity’s billboard campaign designed and conceived by Urban Curve, was published this week and can be seen at The Eye, Holborn, London until the end of Sunday (2^nd of September). Designed and conceived to coincide with the London Paralympics and reputed to be ‘the first of its kind’ the billboard features a disabled model and two able bodied models. Main campaign photography by James Lyon at Lyon Photography.

Disabled Billboard Campaign for Models of Diversity

Models of Diversity’s billboard campaign designed and conceived by Urban Curve, was published this week and can be seen at The Eye, Holborn, London until the end of Sunday (2^nd of September). Designed and conceived to coincide with the London Paralympics and reputed to be ‘the first of its kind’ the billboard features a disabled model and two able bodied models. Main campaign photography by James Lyon at Lyon Photography.

The idea was to heighten awareness of others (in this case models) who struggle to get work in an industry that is hard enough even if you are able-bodied.

Models of Diversity choose these three models as they represented the spirit of our Models of Diversity. Debbie van der Putten (centre, who appeared on BBC’s ‘Briton’s Missing Top Model’ with Kelly Knox) is already a model and long-time campaigner for disabled models both here in the UK her native Netherlands. The other two models Varina and Iga, who coincidentally are both mothers of young children, typify some of the wide-ranging and diverse models that Models of Diversity (MoD) aims to help.

Since she’s been the spokesperson for Models of Diversity Debbie has had some amazing opportunities to speak about the campaign, who MoD are and what they do.

She went on the US TV-show called “You are the Supermodel” to talk about body diversity and disability which was a big success. Straight after, Models of Diversity received many emails from women all over the world who wanted to know more about the campaign!

There are some amazing, talented and very pretty models in the UK like Shannon Murray who did a campaign for Debenhams, Sophie Morgan recently featured in the Stella McCartney London 2012 campaign and Kelly Knox winner of Britain’s Missing Top Model but for some reasons after one or two campaigns the British fashion world stopped using them.

Models of Diversity

Lyon Photography

Marketing collateral for The Curves and Couture Show

We loved the client’s brief as much as we did taking the photographs! Fast turn-arounds and visual impact were the order of the day. When you have top models to work with the image just seem to jump out at you.

Press advertising for The Curves and Couture Show

Invitation to the Curves and Couture Show