A series of ads design and written to highlight the iPod enabled apartments in this particular development. Using a wired dock in the hall of each apartment allows distributed audio to either the living room, bedroom or bathroom with a wall controller to allow track changing and volume control without having to leave the room. The first ad (above), followed the restrained use of colour combined with a powerful image.
The second below uses an equally powerful image with more colour. Both focus on the USP of the product, even though its central location and secure parking were a big draw during its initial launch, this alternative approach was used to give the development a second lease of life.